PMG ~ Structured Together a Strong Story
In the vivacious city of Vijayawada, Andhra Pradesh, PMG Structurals Pvt. Ltd., a company that had been a cornerstone in structural engineering was born during the year of 1965.
The company has the expertise in delivering hi-end quality structural solutions, and they have built a reputation for excellence in pre-engineered buildings, steel structures, and high-rise constructions.
Service
Digital Marketing & Website Development
Client
PMG Structurals Pvt. Ltd
Industry
Structural Engineering
Yet, despite their significant achievements and an impressive portfolio, the company faced a critical challenge: how to elevate their brand presence and reach a wider audience in a competitive market scenario.
The Solution
The solution began with a careful approach to content marketing. The digital marketing team crafted a strategy that would highlight PMG's extensive expertise. This involved creating a series of blog posts, detailed case studies, and success stories that showcased PMG’s project achievements and unique solutions. Each piece of content was designed not just to inform, but to engage potential clients by demonstrating the real-world applications of PMG's engineering prowess.
Website
A significant component of the strategy was revamping PMG’s website. The previous site had served its purpose but lacked the spontaneous navigation, and compelling visuals needed to attract and convert visitors. The refurbished website featured streamlined user experience, detailed descriptions of services, and a vibrant gallery of past projects. Testimonials from satisfied clients were prominently displayed, adding credibility and humanizing the company’s offerings.
The revamped website and targeted content marketing not only attracted more visitors but also facilitated easy access to PMG’s services, leading to a substantial increase in qualified leads.
Google and Meta Ads
Mastering Google and Meta Ads strategies made way for the team at onepoint61 to attract qualified leads, significantly increasing the volume of inquiries and interactions with potential clients. With targeted ads, PMG started generating around 5 to 6 high-quality leads per day. This influx of leads provided a steady stream of opportunities, enabling PMG to showcase their capabilities and secure new contracts.
