CII | Onepoint61

CII ~ Indian Green Building Council [IGBC]

The Indian Green Building Council [IGBC], part of the Confederation of Indian Industry (CII), has been at the forefront of India’s sustainable building movement since 2001. With the vision ‘to enable a sustainable built environment for all and facilitate India to be one of the global leaders in the sustainable built environment by 2025,’ IGBC needed communication support that could amplify its voice across diverse stakeholders: architects, developers, corporates, government bodies, academia, and the wider community.

While IGBC’s impact is global, its communication ecosystem required a cohesive strategy to strengthen visibility, engage new audiences, and generate measurable traction across digital and print platforms.

Service

Social Media, Print & Digital Campaigns

Client

CII ~ Indian Green Building Council [IGBC]

Industry

Construction & Real Estate (Green Building / Sustainability segment)

Challenges

Complex Stakeholder Communication : IGBC engages with multiple audiences, from policymakers and industry leaders to builders, manufacturers, and students. Creating communication that could address each group without diluting the vision was a significant challenge.

Digital Positioning : Although IGBC had strong ground presence and credibility, its digital storytelling required sharper positioning and consistent engagement to reflect its leadership in the sustainability movement.

Lead Conversion : The green building movement is aspirational but highly technical. Converting awareness into tangible leads, for membership, certifications, or event participation, demanded a strategy that balanced education with persuasion.

Services Provided

Social Media Management
Digital Marketing
Lead Generation
Print Medium
Campaign Integration

Our collaboration with CII–IGBC demonstrates how integrated communication, across social, digital, and print can amplify the voice of a national movement and accelerate its impact. By bridging awareness, engagement, and lead generation, onepoint61 positioned IGBC not just as a certifying body but as a transformative force in India’s sustainability journey.

Results

Increased Digital Visibility: A marked rise in IGBC’s online presence with improved engagement metrics across LinkedIn and Instagram, reaching both industry professionals and younger audiences.

Global Positioning: Stronger digital presence aligned with IGBC’s role as a World Green Building Council board member, reinforcing India’s leadership in sustainable building.