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Tenali Double Horse Group (TDH)

Tenali Double Horse Group (TDH Group) is one of India’s most trusted names in the food sector, with a robust portfolio that spans pulses, dals, millets, packaged foods, snacks, and global exports. With its uncompromising stance on quality and innovation, TDH Group has grown from a household brand in Andhra Pradesh to a globally recognized entity across more than 12 countries.

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From pulses that power kitchens to millet products that redefine healthy indulgence, TDH Group’s packaging, communication, and brand experiences are as bold and authentic as their offerings.

Service

Packaging Design, Marketing Collateral, Event Branding, Booth Designs, Digital Support

Client

Tenali Double Horse Group

Industry

Food & Beverage ~ Pulses, Millets, Packaged FMCG

TDH Banner.png

Challenges

  • Multi-Category Cohesion: With multiple product lines under one umbrella, ranging from pulses and dals to millets, cookies, laddus, and ready-to-cook snacks, there was a need to create unified yet distinct identities across categories.

  • Packaging Revamp: Modern consumers demand shelf appeal. TDH needed packaging that captured attention while communicating trust, purity, and tradition.

  • Event Presence & International Positioning: With growing global presence, the brand needed consistent, high-impact booth and kiosk designs for expos and conferences in India and overseas (notably, the USA).

  •  Differentiation in a Crowded Market: Standing out in the competitive FMCG space, especially for staples like dals and grains - required strong storytelling and visual distinction.

Solutions Provided

  • Packaging That Speaks: We led the redesign of TDH’s extensive product range, including pulses, millet grains, millet noodles, cookies, and urad laddus, creating eye-catching, informative, and category-specific packs with vibrant aesthetics and trust elements.

  • Global-Ready Booth & Kiosk Branding: We conceptualized and executed stall designs for high-profile events like TANA 2025, where TDH Group was a Silver Sponsor. Booths were crafted to highlight:

  1. The brand’s diverse product portfolio

  2. Global export reach

  3. Strong ‘Made in India’ identity

  4. This included kiosk structures, backdrop panels, product displays, and directional branding in both compact and grand formats.

Cross-Media Collateral Design

  • We created separate brand voices within the TDH ecosystem:

  • TDH Pulses & Dals: ‘Experience Pure Power-Packed Pulses’

  • Millet Marvels: ‘Snack Smart. Savor Millets.’

  • TDH Foods: ‘Taste a Delicious Tradition’

  • Each product vertical was allowed to shine while reinforcing the master brand promise of purity, quality, and trust.

6 Pack Grains Plastic Bag
6 Pack Grains Plastic Bag Mockup_Side
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Cross-Media Collateral Design

From shelf wobblers and danglers to flyer designs, international brochures, and digital assets; we ensured a consistent visual language across all customer touchpoints.

FLYER

Results

  • Elevated Shelf Presence

  • Revamped packaging helped TDH Group command better visibility across retail shelves in India and export markets.

  • Event Success & B2B Visibility

  • The powerful presence at TANA 2025 and other expos helped:

  • Attract new distributors and retailers

  • Build trust with global Indian diaspora communities

  • Increase brand awareness across North America and Middle East

Foxtail Cookie

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