Zuri ~ Our Fresh, Glowing Success Story
Zuri Clinic has long been a haven for those seeking exemplary skin and hair care. Known for its state-of-the-art procedures and the expertise of leading dermatologists, Zuri Clinic has been persistently dedicated to more than just treating patients; it aims to empower them to achieve and maintain their idyllic appearance.
Service
Digital Marketing & Website Development
Client
Zuri Skin & Hair Clinic
Industry
Dermatology & Aesthetics
However, despite its outstanding results and reputation, the clinic faced a significant challenge: standing out in a fiercely competitive market. In a bid to throw the hat in the ring, Zuri Clinic needed to escalate brand awareness, educate prospects, and build trust through a robust digital strategy.
Digital Strategy
To traverse these challenges, a comprehensive digital strategy was planned by onepoint61. The approach began with revamping Zuri Clinic's social media presence. Understanding the power of visual storytelling, the clinic's social media channels started pouring out fascinating ‘before-and-after’ photos and procedural videos.
Targeted advertising campaigns were another crucial element of Zuri Clinic’s digital transformation. Data-driven strategies were employed to ensure that advertisements reached individuals with specific skin and hair concerns.
The results of this digital transformation were nothing short of remarkable. Zuri Clinic saw a substantial increase in brand awareness, thanks to effective Meta Awareness campaigns. The clinic began attracting clients seeking advanced dermatological care, generating 2-3 leads per day with minimal budgets and receiving an average of 10 messages daily.
The Website
In tandem with enhancing social media, a significant overhaul of the clinic’s website was undertaken. The newer design prioritized the user-experience by addressing common skin and hair concerns through easily accessible, pain point-driven content.
The informative content on the website and social media channels empowered potential patients, enabling them to make well-informed choices about their treatments. This empowerment, coupled with the authentic patient testimonials and treatment showcases, significantly enhanced trust and credibility in Zuri Clinic’s expertise.
