Indic International School
Indic International School, located in Hyderabad, is built on a unique philosophy: blending India’s timeless wisdom with global best practices. The school focuses on nurturing inquiry, creativity, and critical thinking, while grounding students in values of self-awareness, nature, and society. With a strong vision and distinctive approach, Indic needed a brand presence that could reflect its ethos and communicate its identity to parents across diverse demographic profiles.
onepoint61 was approached to create a cohesive communication ecosystem for the school. The engagement started with a comprehensive brochure project post the key stakeholders’ meeting led by Mr. Ashish Naredi, Chairman, Mrs. Hema Surapaneni, Director, and Mrs. Mithu Nag, Principal. From there, our collaboration expanded into multiple formats of school communication and digital assets.
Service
Print, Social & Digital Campaigns
Client
Indic International School
Industry
Education
Challenges
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Communication: How do we bring alive a school philosophy rooted in Indic values while ensuring modern, global appeal for today’s parents? The content had to be layered: aspirational for some, reassuring for others, and informative for all.
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Digital Experience: Translating rich and detailed information into clean, user-friendly digital formats posed a challenge. Parents needed easy navigation and quick access to essentials, without compromising on depth.
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Awareness & Aspiration: As a relatively new school, Indic needed to build awareness and position itself alongside established institutions. The communication had to inspire aspiration and trust while differentiating Indic’s unique value proposition.
Solutions Provided
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Narrative Strategy
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Visual Language
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Parent-Centric Messaging
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Monthly Collateral
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Digital Integration
Services Provided
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Brochure: A 24-page, content-rich brochure encapsulating Indic’s philosophy, vision, mission, facilities, pedagogy, and unique value propositions.
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Social Media: Consistent storytelling and brand positioning across channels, ensuring parents engage with the school beyond physical touchpoints.
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Lead Generation: Lead generation campaigns designed to drive quality parent inquiries and strengthen the admissions pipeline.
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Website: A digital-first experience, translating the brochure content into a responsive, SEO-driven, parent-friendly website.
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Newsletter: A recurring format to highlight achievements, updates, and thought leadership from Indic.
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Lunch Menu & Event Calendar: Monthly collateral to keep parents informed and engaged with the day-to-day school experience.
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OOH: Outdoor campaigns designed to extend Indic’s visibility and reinforce recall among parents beyond digital and print touchpoints.
This collaboration demonstrates how thoughtful design, storytelling, and digital strategy can transform a school’s communication into a powerful brand experience. For Indic International School, onepoint61 was not just a service provider; we became a partner in shaping how parents perceive and connect with their child’s educational journey.
Results
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Enhanced Awareness: The brochure became a key admissions tool, helping the school articulate its philosophy and facilities clearly to prospective parents.
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Strong Parent Engagement: Social media storytelling and newsletters-built recall and trust, fostering deeper parent-school relationships.
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Distinctive Positioning: Indic’s unique combination of Sanskrit, Scientific Sports, Work Education, and Value-Based Learning was successfully showcased, differentiating the school in Hyderabad’s education landscape.
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Operational Impact: Monthly collaterals like lunch menus and event calendars established Indic as an organized, transparent, and parent-first institution.
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Scalable Digital Ecosystem: The website now acts as a dynamic hub, adaptable for ongoing updates and future campaigns.
